The Dutch meat chain has joined forces to jointly bring out an honest story about Dutch meat. This is done under the banner: 'Netherlands Meat Country, where tastes differ'.
According to the meat chain, a lot has been said and written about the meat sector in the Netherlands in recent months and years. In politics, in newspapers and on radio and TV. They saw that this was not always positive and not always justified. They want to change this with the launch of Nederland Vleesland.
On Thursday 1 September 2022, the Netherlands Meat Country website will be launched. Laurens Hoedemaker will then further introduce Nederland Vleesland. Hoedemaker is also chairman of the Central Organisation for the Meat Industry (COV) and the Association for the Dutch Meat Industry (VNV).
Nederland Vleesland is an initiative of Royal Dutch Butchers (KNS), Stichting Brancheorganisatie Kalversector (SBK), Vlees.nl, Stichting Voorlichting Varkensketen, Vleeschwaar, Vee & Logistiek Nederland and The Pig Story.
In the area of plant protection products, the Farm-to-Fork (F2F) strategy has included two reduction targets for which indicators have been established. These indicators show a trend of the quantity sold of chemical active substances in plant protection products. The Ministry of LNV calculates and publishes the trends for the Netherlands.
