The short chain is currently still very fragmented. Many individual farmers still sell their products themselves. As a result, sales via farm shops are not yet growing enough. Consumers do not want to shop there once a week or pick up a bag of agricultural products.
To increase sales to the corporate market, it helps BOER&NLekker farmers to now sell their products to retail and catering outlets. Farmers can offer their products through BOER&NLekker and get advice in an online ordering environment with promotional materials.
Business buyers can order their fresh produce from farmers affiliated with BOER&NLekker via the Lokalist app, with the advantage of one ordering environment and one invoice.
BOER&NLekker is a project of the Royal Agrifirm cooperative. It consists of 10,000 livestock farmers and growers who join forces. This gives them clout to invest in knowledge and innovation towards a sustainable future. They contribute to a successful agricultural sector with a healthy future for farmers, processors and all of us.
Our agricultural food production is facing a major challenge. The government wants more and more farmers to quit and is investing heavily in synthetic foods including cultured meat. But many consumers do not agree with this. This has also become clear in the recent election results. To keep our local food chain afloat, it is important that we look each other up again and start helping each other. Taking into account climate issues, market developments, increasing consumer awareness and customer needs.
Agrifirm believes that we can and must contribute to a responsible food chain for future generations. This is their driving force in everything they do and every decision they take. That is why they have invested in the new ordering platform: Lokalist so that the chain of local products can be marketed more widely.
Source: https://www.foodagribusiness.nl/agrifirm-breidt-boernlekker-uit-naar-retail-en-horeca/
